Swim Dem Crew Android advert

I love the new advert for Android, which features East London’s Swim Dem Crew.

While I’ve loved swimming since I was kid I’ve only been a consistently serious swimmer for a couple of years.

The experience of the swimmers in the vid really rang true, and genuinely gave me the chills when I watched it for the first time at the cinema, where I was treating myself to a daytime viewing of Spectre. Now there’s a man who looks good in trunks! Although he could use some decent goggles if you ask me…

All I wanted to do was immediately leave the cinema and go and swim somewhere big and challenging!

It’s great that groups like Swim Dem Crew exist, both for regular swimmers who want to get more serious, and for newbies looking to dive in for the first time.

What inspires you to swim more? Comment below!

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